When creative become
the growth lever
THE GOAL
Drive BFCM revenue growth with conversion-focused creative, while protecting premium brand positioning.
industry
Premium Dog Accessories
objective
Revenue Growth
service provided
Creative Performance Analysis & Optimization
THE challenge
The goal was not just to run a sale. It was to drive revenue growth through high-performing creative while protecting premium positioning.
A premium Australian dog accessories brand entered Black Friday Cyber Monday (BFCM) facing rising ad costs, heavier competition, and a compressed sales window.
what did we
discover?
Our audit across Meta Ads and Google Ads uncovered:
High engagement, low conversion rates.
01
Weak differentiation between new vs returning customers.
02
Click-heavy formats with poor ROAS.
03
Unstructured urgency messaging.
04
Early sales spikes followed by revenue decline.
05
Creative was not the asset.
It was the lever.
HOW WE DID IT
Treat creative as a measurable system, not a design output.
+58% Yoy
Marketing attributed sales
+48% yoy
shopify orders
+80% yoy
website sessions
the strategy
the strategy
Treat creative as a measurable system,
not a design output.
Structured creative testing to isolate purchase drivers
01
Clear segmentation between new
and returning audiences
02
Scroll-optimised formats with fast message clarity
03
Sequenced urgency instead of blanket
discount messaging
04
Early seasonal testing to capture gifting intent
05
Winners were scaled quickly. Underperformers were cut fast while insights were documented and systemised.
WHY IT WORKED?
Performance improved because creative was treated as a measurable system, optimised for purchase, not clicks.
Winners were scaled, losers cut, and a repeatable framework was established for future sales.