Decoding Creative Performance
with AI
THE GOAL
To develop a complete creative blueprint, to eliminate ad spend waste on underperforming visual formats and establishing a repeatable production system.
industry
Premium Pet E-commerce
objective
AI Creative Analysis & Paid Media
service provided
Creative Strategy Optimization
THE challenge
ST ARGO is a premium pet lifestyle brand competing in a crowded e-commerce space. During major sales periods, different creatives’ performance was highly inconsistent across paid platforms. The brand was spending budget to test new ad formats, but could not clearly identify the specific visual elements causing certain ads to win and others to fail.
what did we
discover?
Creative performance was being driven by visual execution, not messaging alone.
01
Floating leashes and white-background catalogs failed because they lacked emotion and scale: without a dog or human, the product looked detached and didn't resonate with the audience.
02
Ads relied on "Passive Text." Thin fonts and generic blue backgrounds looked like basic templates and lacked the cool factor of the brand.
03
Massive hook gap. Slower video ads spent the first 3 seconds on a plain screen with slow music, meaning users scrolled past before the product even appeared.
the strategy
the strategy
EVRY implemented an AI-first approach to creative analysis, shifting the focus from gut feeling to pattern recognition. By analyzing historical PPC performance data against specific visual attributes, we separated the top performers from the underperformers to build a concrete, data-backed creative brief.
AI pattern mapping showed the fisheye/360° camera effect was the brand’s strongest creative asset. It disrupted the feed and felt like premium content rather than a typical ad.
“Tiny Planet” Hook
Ads performed best when showing the product in real-life use-person and dog together. A leash worn across the body communicated the hands-free lifestyle. Videos with native in-video text also outperformed clean edits.
Contextual Lifestyle
We standardised bold, high-contrast typography. Winning statics used large black text on bright yellow backgrounds, making them impossible to miss.
Aggressive Simplicity
Instead of generic “SALE” graphics, we used editorial-style collages to re-engage users and reinforce the premium brand aesthetic.
Aesthetic Retargeting
Once the foundation was rebuilt, execution became disciplined. Complexity was reduced, and learning accelerated.
Measurable Business Impact
The insights from this AI analysis directly formed the comprehensive ST ARGO Christmas creative brief, removing peak-season testing risks by building only on proven visual frameworks.
The new, data-backed creative blueprint included:
The Results & Closing
A shift away from polite, thin fonts in favor of bold, massive text that fills the screen for sales and offers.
Typography
Use of Fisheye/360-degree lenses for video hooks.
format
A strict rule to never show a product floating in air without context. Products must always be shown in use on a dog or human, with text integrated directly into the video.
context
White-background product shots were entirely replaced with "Lifestyle Composites" and an extensive use of collage ads for dynamic campaigns.
Catalog Overhaul
WHY IT WORKED?
Built as a System, Not a Tactic.
Performance improved because strategy, creative, and measurement were designed as one system.
We test creatives to actually know what resonates with your audience, treating your budget as our own so you only spend on visual formats with a proven track record. By translating past data into future direction, we ensure campaigns launch with a clear advantage.